It’s easy to sell audiences on Harry Potter, yet offered them on Newt Scamander might be another story.
That’s a plea for Warner Bros. this weekend as it introduces “Fantastic Beasts and Where to Find Them.” The film, starring Eddie Redmayne as enchanting zoologist Scamander, is a spinoff of a massively renouned J.K. Rowling array that takes place in a same wizarding universe as Potter, yet decades before a Boy Who Lived was ever conjured up.
And while Hogwarts might be nowhere to be seen, that shouldn’t stop Warner Bros.from bringing in some-more income than a sorceress bank, Gringotts.
The film is projected to make $70 million to $80 million during a North American box bureau this weekend, according to box bureau analysts. It has already finished $8.7 million with domestic screenings on Thursday night and $23.5 million internationally.
That should be only a tip of a wand for a studio since a “Potter” code binds measureless energy during a box bureau around a world. And there are potentially five “Fantastic Beasts” films set adult for a new series.
The Harry Potter series, that so distant is comprised of 8 films, has brought in some-more than $7.7 billion worldwide, according to comScore (. That’s some-more than large time franchises like “Fast and a Furious,” “Lord of a Rings” and even “Star Wars” — during slightest when not adjusting for inflation. )
“‘Fantastic Beasts” biggest advantage is code recognition,” pronounced Shawn Robbins, comparison box bureau researcher during Boxoffice.com. “Warner Bros.’ selling has finished a worthy pursuit of bridging a opening between an different pretension and different characters to a laxity of a Harry Potter world.”
Even yet “Harry Potter” is one of a biggest brands in Hollywood, “Fantastic Beasts” might have some hurdles formulating a code new universe though a friendly characters that so many fans grew adult on.
“It’s not only that a players and settings are unknown to fans, yet a lead characters are comparison than Harry, Hermione, and Ron,” Robbins added. “That’s a cause to watch for in terms of this new array being means to pull in core immature audiences.”
Projections for a film’s opening weekend are plain and foe (away from another enchanting hero Dr. Strange) is light during theaters right now, so “Fantastic Beasts” should simply win a weekend.
“Fantastic Beasts” will have to expel a spell with audiences during a box office, and not only for Warner Bros., yet for an whole film attention banking on famous brands and franchises.
“For a studio, it’s an definite cornerstone,” Robbins said. “The box can positively be finished that it’s a array both a studio and a attention are relying on in a large approach over a subsequent decade.”
Warner Bros., like CNN is owned by Time Warner (, )
Article source: http://money.cnn.com/2016/11/18/media/fantastic-beasts-box-office-projection-harry-potter/