Department For International Trade Appeals For ‘Innovative Jam’ Exporters, Twitter Responds Accordingly

It linked to an advertisement on the “Exporting Is Great” website, which explained: “A fine food representative/agent, with good connections to gourmet distribution and fine food retailers on a national level, is looking for British food drink brands which offer innovative and high quality jams/marmalades.”

But it seems few people were able to take the appeal seriously, with some suggesting it was straight out of The Thick Of It, while others questioning if the account was supposed to be a parody (it’s not, it’s the verified DfIT account).

Some suggested that trying to flog jam to the French perhaps might not be the best idea…

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