For students of employment relations, the unfolding story of how unions kick start the process of creating political ‘heat’ on such rapacious employers shows that unions have learnt that there is more than one way to skin the proverbial tiger. This does not mean that political campaigning has made industrial action redundant. Rather, what it does show is that unions have realised that they must adapt to new situations and, for the time being, use other, innovative means. For the sharper eyed students of employment relations, there will be some sense of déjà vu, whereby the long tradition of political campaigning that unions have always engaged in is merely being updated and operationalised in the digital, social media age.
Article source: http://www.huffingtonpost.co.uk/gregor-gall/trade-union-leverage-campaign_b_12633790.html?utm_hp_ref=uk-politics&ir=UK+Politics