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Kodak’s new smartphone puts photos first

Why is Kodak creation a smartphone?

Kodak is a iconic camera builder that unsuccessful to adjust to a digital age. But now it’s entrance out of a dim room with a initial smartphone.

The association launched on Thursday an Android-based phone called Kodak Ektra, and it’s all about holding photos.

The device, now accessible in a U.K. and entrance to a U.S. ($550) in a entrance months, packs a 21-megapixel camera. That’s compared to only 12 megapixels on many top-tier smartphones like a iPhone 7. There’s also a 13-megapixel front-facing camera for selfies.

It’s packaged into a retro-style physique suggestive of an aged Kodak camera. It facilities a large f/2.0 orifice lens, leather wrapped around a aspect and a winding edge, that creates it easier to hold.

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There’s even a earthy camera symbol on a support to take cinema and a circle to change a settings. Oh, and we can buy a $70 leather box that looks like one you’d use for a normal camera.

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But not all is retro. You’ll find a USB type-C pier on a side, so we can simply pier photos onto your computer. It also comes with 32GB of storage, that means we won’t need to send photos over right away.

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Kodak partnered with apps like Snapseed to make modifying on a device easy, too.

We took a phone for a spin and were tender with a pleasing shots it took in several lighting conditions. While it’s positively fun to use, it has a drawbacks: It can take awhile for a shot to be processed and saved after attack a button.

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It’s also utterly thick — a transparent downside of make-up a full 21-megapixel camera, high-quality lens and a absolute processor into a tiny device.

Of course, users can still roller a web, download and use apps, make calls and do all of a things we would with an Android device. As of now, Kodak Ektra runs a mobile handling system, Android 6.0 Marshmallow (it’s misleading either users will be means to ascent to Android 7.0 Nougat).

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While Kodak substantially won’t captivate Samsung (SSNLF)and Apple (AAPL, Tech30) iPhone loyalists divided from their existent phones, it could be a offered indicate for print enthusiasts who don’t wish to projection around a standalone camera.

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