Labour Hires Ad Firm And Pollsters To Get ‘Battle Ready’ For Snap Election

Jeremy Corbyn is getting Labour “battle-ready” for a snap general election with a new ad agency, polling company and campaign staff, HuffPost UK has learned.

Jon Trickett, Labour’s national elections and campaigns co-ordinator, will tell the party’s ruling National Executive Committee (NEC) on Tuesday that “significant progress” has been made in preparing for polling day.

Many Labour MPs suspect Theresa May will try to go to the polls in 2017 and Trickett is to reveal that pollsters BMG and Krow Commuications have both been hired in anticipation.

In an ironic twist, Krow Communications is the branding and ad agency behind recent adverts for Virgin Trains, which famously clashed with Corbyn when he said he’d been forced to sit on the floor on a ‘rammed’ train this summer.

The company, which also promotes Team GB athletes, won the £10m contract for Virgin East Coast in 2015.

Neither BMG nor Krow have been hired by Labour before for a general election campaign.

Trickett will also tell the NEC that Labour is set to move into bigger offices and will bolster its campaign staff.

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