Masculinity In The Digital Age

The best way to measure something like this is often to observe behaviours, and so we analysed almost 19 million public Tweets from both the UK and US over a four year period to get a broad understanding of the landscape.

Observing discussions on masculinity in four key areas, (how an individual behaves, how they look, their personality and lifestyle preferences) we found that 1 in 3 of all discussions associated with masculine behaviour on Twitter referenced violence; ranging from physical aggression, gun violence, domestic violence and war.

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