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NBC has second best night of Rio ratings

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NBC had a second-best ratings of a Rio Olympics on Thursday night, though a games are still attracting fewer viewers than a 2012 London games did.

Thursday was a standout night, with gymnast Simone Biles and swimmer Michael Phelps holding home bullion medals.

The highway looks some-more formidable from here for NBC. Premiere events like swimming and gymnastics are jacket up, and a daily report is changeable to sports like lane and field.

While NBC’s Rio ratings are hurting, executives during a peacock network are still conveying certainty about achieving their distinction goals.

Related: Streaming options are not eating into Olympics TV viewership

In a discussion call with reporters on Thursday, NBC Sports Group authority Mark Lazarus attempted to relieve questions about a adverse ratings comparisons to a London games.

He pronounced “this will be a many economically successful games” and pronounced NBC is “very pleased.”

The network certainly owns advertisers some additional ads, famous as “make goods,” to make adult for lower-than-expected ratings levels.

Lazarus signaled that NBC budgeted for intensity “make good” scenarios when it sole ad time.

“Our advertisers are happy, and we have structured and managed a register in a approach that, via a games, they’ll be removing accurately what we betrothed them,” he said.

Disney chose Thursday night to premiere a new trailer for “Rogue One: A Star Wars Story,” maybe giving NBC a ratings support from a universe far, distant away.

The NBC promote network’s primary time coverage nabbed roughly 31 million viewers on Thursday, earning china as NBC’s second best night, behind Tuesday night’s 33.4 million.

Both Tuesday and Thursday trailed a particular nights from 2012, so even Rio’s best is still not as golden as London’s.

The ratings have also been weaker than approaching in a pivotal 18- to 49-year aged demographic. After 7 nights, NBC’s primary time coverage is averaging an 8.4 rating in a demographic, a reduce normal than any Summer Olympics given 2000.

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