Share

NBC hits lowest viewership for Rio Olympics

Iconic Olympics ads by a years

NBC is still bringing in large ratings for a coverage of a Rio Olympics, yet a network strike a second lowest viewership of a games so distant Wednesday night.

The network’s primetime coverage drew 20.7 million viewers on Wednesday from 8 p.m. to 11 p.m. ET, according to a network. This is only above a 20.6 million that watched NBC’s primetime coverage on a initial night of foe Saturday, Aug 6. But it was good next a 29.1 million who watched a same night in 2012 during a London games.

Wednesday night’s coverage, that enclosed lane and field, beach volleyball and diving, also netted a lowest rating of these Olympics for those in a 18-to 49 year aged demo, with a 5.8.

Related: NBC nabs china for second best night of Rio ratings, yet has tough highway ahead

Even yet these ratings were comparatively low compared to London, NBC is still violence a promote rivals by a large margin.

After 13 days of Olympics coverage, NBC during primetime has averaged 26.7 million viewers. That’s 256% some-more than ABC, CBS, and Fox combined.

NBC’s coverage of a Rio Olympics comes to a tighten on Sunday.

Article source: http://rss.cnn.com/~r/rss/edition_business/~3/cimVdntwNu0/index.html