Nuttall has also confirmed that Paul Oakden will stay on as party chairman. Like Whittle, Oakden is popular with activists, and has taken a hands-on approach in numerous by-elections in the north. One of these was the Oldham West and Royton by-election in December last year, which saw Ukip finish a distant second to Labour. The party was expected to do well in the seat, as a year before Ukip had come within 600 votes of winning the next-door constituency of Heywood and Middleton in another by-election. However, Labour scored an impressive victory in Oldham West (17,209 votes compared to Ukip’s 6,487) because the party focused on the popularity of its candidate – local councillor Jim McMahon, a working-class man from the area. Ukip’s candidate, John Bickley, was deemed to be “bussed in” and came out against a proposed cinema complex in the constituency that would have created jobs and fired a shot in the arm of the economy. It was a local election, focused on local issues, won by a local candidate.
Article source: http://www.huffingtonpost.co.uk/owen-bennett/paul-nuttall_b_13283408.html?utm_hp_ref=uk-politics&ir=UK+Politics