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Populists Vs Progressives

A progressive, if they can break through the noise, will get the support of so-called valence voters, the ones who make a judgement based on common sense rather than ideological positioning. But when that feels a bit like hard work, the valence voters will take a short cut and will choose a leader who just looks as if they are competent.

Article source: http://www.huffingtonpost.co.uk/kitty-ussher/populists-vs-progressives_b_12049542.html?utm_hp_ref=uk-politics&ir=UK+Politics