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Post-Truth In Politics

These controversial views then also help the media campaign. The views get you airtime that you may not otherwise be entitled to. They need controversies, outrage and something to help fill their airtime / column inches / home page. The views can cut through and, in effect, outweighs balance. Airing the views also allow you to prove that you are something the establishment is not, politically incorrect. Then add in a dose of social media and direct communications then Use the media, it gives them something to cover. And use social media

Article source: http://www.huffingtonpost.co.uk/stuart-thomson/posttruth-in-politics_b_13011126.html?utm_hp_ref=uk-politics&ir=UK+Politics