Question Your News Sources

So far, Facebook’s response to this has been an emphatic no. The head of their News Feed feature, Adam Mosseri, explained their stance in September: “We think of ourselves as a technology company, because the problems that we deal with on a day to day basis are technological problems.” In the case of Facebook’s ‘Trending’ section, which appears on the side of your screen with a list of articles you might like to read next, this technological problem is as follows: How can we present content which will best keep people on the site; which they will share, and comment on, and generate the froth of activity which keeps the platform alive? This doesn’t mean, of course, that Facebook will show absolutely anything – posts must live up to the company’s community standards, which prohibit ‘sensitive content’ such as nudity – but for content which passes this bar, clicks are king.

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