The End Of The Beginning: Social Media And The EU Referendum

Then again, one mustn’t fall in the trap of thinking social media is the answer to everything. Working in London, and looking at social media attitudes, behaviours and actions on a daily basis, it can be easy to forget that some people have other ways of communicating. Yes, the EU Referendum could be monitored in social media from London to Land’s End; Manchester to Motherwell. But that was quite a special time. Facebook, Twitter and Instagram are much quieter now, politically speaking, or perhaps they have moved on to observing Trump’s follies and Clinton’s travails. When it comes to Brexit, many may have given social media a rest, to speak of it instead at the school gates, in the supermarket, at work, over dinner or in the pub.

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