Although this may sound a like a story line from a futuristic drama, the reality is this future may be closer than you think. Call any support line or customer service centre today, and you hear a very simple phone bot. It’s an awful experience burned by repetitive questions resulting in a less than optimal experience. For most, the first response is to hit 0 and hope to speak to an actual person. Advancements in natural language processing and generation are quickly propelling this kind of experience to a point where you soon won’t even know you’re speaking to a bot when you hit 0. Instead, the system will adapt to your preferences. The voice is smooth and comforting, a replica of the company spokesman Morgan Freeman. Prefer a woman? No problem, you’ve got academy award winning actress Meryl Streep at your service, a virtual version.