The Waugh Zone October 13, 2016

Of course, the punters can want apparently contradictory things (like more spending without tax rises, historically), but this study suggests a real brand issue. YouGov found nearly half (45%) of people said they want the government to increase public spending and raise taxes for the wealthiest people – both which are policies called for by Labour. Only 13% supported the current levels of cuts taking place under the Conservative Government, and 22% thought the cuts should continue but be scaled back. Yet, when asked directly which party they think has the best policies on spending and taxation, 30% said the Tories while 16% said Labour. Go figure.

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