Trump Won Because Political Communicators Failed

I’m upset and angry too. But to many Brits here in the US, and across the world, it’s not such a surprise. We have just experienced our very own Black Swan Event in the shape of Brexit. We’ve seen it before. Such a similar pattern: the polls and commentariat all smugly predicting a comfortable win for Hillary Clinton one minute, only to be proved spectacularly wrong the next.
Trump’s win is the manifest failure of the professional class of people whose job it is to sell a person and their vision: political communicators. And I’m one of them, so it’s my failure too. As a profession we have utterly failed to be any good at our job. If we were car salesmen, and despite the great footfall and warm customers coming into the showroom, we hadn’t sold any cars, we’d have been sacked by now.

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