Unilever competence buy Jessica Alba’s Company

Jessica Alba cashing in on Honest Company

Unilever appears to be on a shopping spree.

The association is now looking to buy Jessica Alba’s Honest Company, a source reliable to CNNMoney.

Jessica Alba cofounded a startup in 2011 as a new kind of consumer finished products company. It done a name for itself by offered nontoxic products like diapers, cleaning reserve and personal caring products.

Details about a intensity merger cost were not immediately available.

Honest Company, that is formed in Santa Monica, was valued during $1.7 billion in Aug 2015 when it lifted $100 million from investors. But it’s come adult opposite critique over a past year about a products’ ingredients. It’s had to publicly defend a baby food and even “redesign” a sunscreen.

Related: Walmart buys for $3.3 billion to take on Amazon

Unilever (UL), a primogenitor association to brands like Dove, Axe and Vaseline, is on a stalk in a Los Angeles startup scene. In July, it acquired another obvious L.A. startup — Dollar Shave Club — for $1 billion.

If Honest Company does sell to Unilever, it’s another instance of a prohibited startup opting for a MA route instead of going public.

Earlier this year, there were rumors that a association was streamer toward an IPO. But in May during TechCrunch Disrupt, Alba and arch selling officer Chris Thorne shied divided from that line of discussion, disappearing to comment on a topic.

Recode reported final Friday that Honest Company was in merger talks, and a Wall Street Journal initial reported that Unilever was a intensity buyer. Honest Company and Unilever did not respond to requests for comment.

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