What The US Presidential Election Result Tells Us About the Failures Of Big Data Analytics And Neoliberalism As Big Data Capitalism

It is a general development not limited to the USA that decades of right-wing politics focusing on fostering precarious labour, wage stagnation at the expense of rising corporate profits, heavy exploitation, de-industrialisation, the indebting of everyday people, cuts of social security, privatisation and deregulation have resulted in large inequalities. The consequences are anger as well as feelings of alienation and being disrespected among significant parts of the population. Inequality and anger combined with right-wing populism that scapegoats minorities, immigrants, refugees and people of colour and an impoverished public sphere, in which almost all mainstream media focus on tabloidisation, acceleration and spectacles, is a highly dangerous amalgamation. It is an absolute irony that it is the American billionaire Donald Trump, one of the system’s economic beneficiaries, whom a significant share of the American white working class see as their saviour. Promises of salvation, however, often turn out to be false promises. In the US election, Bernie Sanders’ politics of democratic socialism as Trump’s contender may have resulted in a different result. Clinton’s big data politics was a much weaker opponent for Trump’s right wing populism than democratic socialism. History tells us that whenever and wherever the political left is weak, the far-right tends to be more successful. The 2016 US election is not different from this trend.

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