We have actually been aware of Innovate UK for some time, as we have been awarded a phase 1 2 Small Business Research Initiative (SBRI) which is run in conjunction with Innovate UK. The application process was rather straightforward. The most difficult bit was writing about myself, it’s not something computer geeks usually do, we often prefer to just go into a dark room and make something. When you approach a new business opportunity you anticipate being out of your comfort zone occasionally, but for me it’s the moments in which I reflect on my own journey and my own story that are challenging – trust your own voice, because learning to talk about yourself and why you deserve something above someone else is incredibly valuable! Winning this £50,000 grant, and the fantastic package of very tailored business support package, makes it all worth it – so go for it!