Restaurant admits they faked name change to promote their burgers.
One wonders how they passed up a perfect opportunity to change their name to “IHObb.”
The International House of Pancakes, known to its close friends as IHOP (and for a brief time, “IHOb” when it tried to hype its burger menu), has announced the debut of its Burritos Bowls menu, featuring six different flavor combinations that can be served up inside – you guessed it – either a burrito or a bowl.
The restaurant chain’s new Burritos Bowls menu debuts Tuesday at participating locations, with prices starting at $5.99. Varieties include:
“Burritos are the #1 fastest growing breakfast menu items in America so, as the breakfast leader, IHOP needed to create some great ones,” said Brad Haley, Chief Marketing Officer at IHOP, in a press release.
Haley further said that “guests are looking for more menu items that are portable for take-out and delivery” during the pandemic.
The six new ‘builds’ will be available in both burrito- and bowl-form.
IHOP’s new Burritos Bowls offerings come more than two years after its last big menu announcement in 2018, when the chain temporarily changed its name to “IHOb” to promote its then-new line of burgers. Fellow restaurant chains soon began trolling IHOP over the marketing scheme, but the CEO of IHOP’s parent company, Dine Brands Global, revealed that the ploy actually quadrupled IHOP’s burger sales within months.