Yahoo buys conform website Polyvore

Yahoo Inc (YHOO.O) pronounced on Friday it concluded to buy conform start-up Polyvore to assistance expostulate trade and strengthen a mobile and amicable offerings.

Yahoo, that did not divulge terms of a deal, pronounced Polyvore will accelerate a ‘Mavens’ expansion strategy.

The association has been focusing on 4 areas — mobile, video, local promotion and amicable — that it calls Mavens, to expostulate user rendezvous and ad sales as it battles heated foe from Google Inc (GOOGL.O) and Facebook Inc (FB.O).

Revenue from Mavens done adult about one-third of a company’s sum income in a entertain finished Jun 30.

The Mavens portfolio includes BrightRoll, mobile app network Flurry, mobile ad shopping height Yahoo Gemini and blogging site Tumblr.

Polyvore, a brainchild of 3 ex-Yahoo engineers, was started in 2007.

The Mountain View, California-based association allows users to mix-and-match articles of wardrobe and accessories and customize them into “sets”.

Polyvore’s co-founder and CEO Jess Lee was progressing partial of Google Inc’s (GOOGL.O) associate manager program, that Marissa Mayer headed before fasten Yahoo as CEO.

(Reporting by Kshitiz Goliya in Bengaluru; Editing by Sriraj Kalluvila)

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