Demi Lovato Receives Apology From Instagram Over Fat-Shaming Sponsored Ad

She wrote on her Instagram story at the time: “Why is this fat-shaming bullshit on my feed? So many things wrong with this ad. You can be ‘pretty’ at any weight.

“This is absolutely harmful to anyone who is easily influenced by societal pressures put on us from the diet culture to be constantly losing weight in a world to equate our value with the way we look and especially anyone in recovery from an eating disorder.”

In a statement issued to TMZ, Instagram has now apologised to Demi, while saying the advert in question was approved in error.

“We’re sorry,” they said. “This ad was approved by mistake. We reviewed it again and removed it from future delivery in people’s feeds.”