“We considered the ads’ focus on Ukrainian women dressed in this manner, as well references to their loneliness, had the effect of highlighting their vulnerability and connecting it to their sexual appeal. For that reason, we concluded the ads were likely to cause serious offence,” the ASA said.
Article source: https://www.huffingtonpost.co.uk/entry/dating-agency-ads-banned-for-lonely-ukrainian-women_uk_62cd3c4be4b0d74019885909