“You can have a coat of arms if you’re a Knight or Dame. I went with my husband and they said, ‘What do you want for your motto?’ And I said I was ‘JFDI’, by which I mean, ‘Just f-ing do it,’” she said.
Article source: https://www.huffingtonpost.co.uk/entry/prue-leith-on-why-she-didnt-go-to-palace-to-receive-damehood_uk_640b05ade4b039f62db6df7a