Frozen and Star Wars expected to drive Christmas toy sales
The highly anticipated Frozen and Star Wars films will help drive the UK’s £1bn Christmas toy market this year, say experts,
The Toy Retailers Association said DVD releases of Toy Story 4 and Avengers: Endgame are also predicted to influence sales, alongside long-time favourites Barbie, Peppa Pig and Paw Patrol.
The annual top 12 Dream Toys list includes the Frozen 2 Into the Unknown Elsa Doll (£39.99) and the Toy Story 4 True Talkers (£17.99) figures.
L.OL Surprise! 2-in-1 Glamper by MGA Entertainment is the most expensive toy in the list
The Nerf Elite Fortnite SP-L Hasbro toy is also in the top 12
Toy market analyst Frederique Tutt said: “Christmas is worth £1bn to the UK toy industry, that’s 30% of annual revenue being generated in the last few weeks of the year.
“With Star Wars Episode 9 and Frozen 2 at the cinema and the DVD release of Toy Story 4 and Avengers Endgame, we expect more than £1 out of £10 to be spent on film-related toys.”
The Dream Toys list is compiled by leading retailers and toy experts
It is notable for the number of licensed products but the trend for “surprise” and “reveal” toys also remains strong, with LOL Surprise! still the most popular collectable for the second year running.
The PAW Patrol Mighty Pups Super PAWs Mighty Jet Command Centre
Peppa Pig toys are also expected to remain popular
The top 12 list, in alphabetical order
- Barbie Dreamplane Playset – £79.99
- Blume Dolls – £9.99
- Frozen 2 Into the Unknown Elsa Doll – £39.99
- Harry Potter Knight Bus – £34.99
- LOL Surprise! 2-in-1 Glamper – £99.99
- Nerf Elite Fortnite SP-L – £19.99
- Owleez – £49.99
- Paw Patrol Mighty Pups Super Paws Mighty Jet Command Centre – £59.99
- Peppa Pig Peppa’s Stage Playset – £39.99
- Rizmo – £59.99
- Ryan’s World Super Surprise Safe – £44.99
- Toy Story 4 True Talkers – £17.99