Comedian Nate Bargatze reveals biggest failing as car owner in unlikely new role
Bargatze said he likes that the company is making the servicing of cars “simple for you, and they use all real Ford parts. … The pros are trained by Ford.”
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He said his Ford Bronco “gets fixed a lot easier when they come to your house.”
The campaign is leaning into his relatable humor to make vehicle service feel less intimidating, the Dearborn, Michigan-based company said — while highlighting its parts, factory-trained technicians and convenient-to-consumer service options.
‘Want to take a breath’
For the average American today, Bargatze said that “everything is so polarizing, and everything is so extreme and life or death. But you know — not that [certain] things aren’t serious — but [a lot of life] is people just taking their kids to school, and they’ve got to drop off three kids, and then you’ve got a soccer game and a baseball game. And, you know, you’re just living life.”
Bargatze stands inside a Ford factory as mechanics do the work he admits he cannot do. (Ford Motor Company)
He said things in today’s world have been “sped up, and it’s been speeding up more and more. So I think people want to take a breath, they want to take a step back. Not everything needs to be so polarizing. Things can still be just simpler, and I’ve seen that with the tour that I go on.”
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He does not include politics in his stand-up routines.
“You know, it’s a ton of people [just] coming out, and they get to have fun, and they get to laugh … and I want to be there for them.”
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He said he believes his comedy shows are a time for people to “take a break, and it’s a moment to not worry about the stresses of your life.“
That’s the parallel he sees with Ford, he said.
Bargatze is shown performing during the 82nd Annual Golden Globes held at The Beverly Hilton on Jan. 5, 2025, in Beverly Hills, California. (Rich Polk/GG2025/Penske Media via Getty Images)
“It fits! Ford has their parts. So when you buy a Ford car, it’s not complicated. You have it [all] from one place. The people that are making it — they’re coming to help fix your car or take care of your car. It is from Ford. So I think it’s a big trust issue.”
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He added, “It’s their values and what they stand for and the trust that they have — that’s exactly what I want to do with making movies [and] doing stand-up. I want people to be able to rely on it and know what to expect, and not be surprised by it. And just be trusted.”
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His approach to comedy, he said, is simple and down to earth.
“I make fun of me. I make fun of myself … and I try not to go outwards.”
“It can’t get any more authentic than just a person talking to an audience.”
Article source: https://www.foxnews.com/lifestyle/comedian-nate-bargatze-reveals-biggest-failing-car-owner-unlikely-new-role