Boden Apologises For ‘Sexist’ Catalogue Telling Boys To Ride Bikes And Girls To Collect Flowers

“How we design and market children’s clothes, play, TV, and everything else can have a huge influence on how children perceive themselves and their aspirations in life,” he said in a follow up tweet.

“Children need to be allowed to grow, explore and form their own identities, to be comfortable with who they are. 

“Dividing things up as either for boys or girls is very limiting, and sometimes damaging. There are boys who want to stuff their pockets with flowers, and girls who want to go on adventures, they shouldn’t be made to feel wrong or strange.”

Hundreds of parents replied and retweeted Williams’ photos, with many calling the tone of the texts “sexist”. Some responded by posting photos of their daughters enjoying adventures (no flowers in sight).