Direct selling, or multi-level marketing, is associated with unscrupulous companies. Though not illegal, it is tightly regulated in the UK.
Amway is an American company which specialises in this model of marketing to push health, beauty, and home care products to people in their homes and workplaces.
Its distributors, or as it calls them “independent business owners”, market products directly to people and can sponsor and mentor others to become “independent business owners”.
It has been investigated by the Federal Trade Commission and various countries to see if it is a pyramid scheme, though has not been found guilty.
Amway wants Trump to ensure safeguards on direct selling are lifted in the UK.