“We are seeing that people are starting to prioritise other activities and other forms of socialisation just because we are in a season where everybody, for different reasons, is feeling heavy and alcohol tends to highlight heaviness in many different ways,” Cross said, “whether that’s aggression, irritability, sadness, it kind of traps people in their mind a little bit, and people are trying to find a better outlet for being so internalised in their thoughts.”
Article source: https://www.huffingtonpost.co.uk/entry/daylife-trend-gen-z-millennials_uk_697b7c6ae4b0a7a321383fd0