Anti-vaccine movement: More and more people ask ‘Are vaccines safe? What side effects?’

Olga Andrienko, head of global marketing at SEMrush, said: “Though online search trend analysis, we are able to view the specific terms people are searching for in relation to the anti-vaccination movement, as well as noting the difference in volumes.

“It is, therefore, possible to view what aspects of the movement people are hesitant or curious about, which have prompted them to turn to the internet for answers.

“The clear increase in global searches for ‘anti-vaccine’ demonstrates that interest in the anti-vaccination movement has spread terms from January 2018 to February 2019.”

The news comes and localised outbreaks of measles in the US and part of Europe are on the rise.

SEMrush’s analysts investigated the online search trends for a total of 117 countries, including the UK, United States, Germany, Poland and Norway.

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