Climate change poll: Would you stop flying to lower your CO2 emissions?

Professor Whitmarsh said: “We are very excited to be launching CAST.

“The Centre will aim to put people at the heart of the transformations required to address climate change, and seek to find ways in which we can live better as well as in low-carbon and sustainable ways.

“Cardiff University, together with our partners in Manchester, East Anglia, and York Universities, and charity Climate Outreach, will be working with a range of private-, public- and third- sector partners to understand how to transform lifestyles, organisations and social structures in order to achieve a low-carbon future.”

Professor Jennifer Rubin, executive chair of the ESRC said: “This is a really important Centre to be funding because of its strong focus on developing and testing effective approaches to communicating climate change and its effects.

“Despite the urgent need to tackle climate change, researchers know that people rarely talk about it on a day-to-day basis – this means opportunities for meaningful dialogue and practical responses relevant to people’s everyday lives are missed.”