The matter sparked a flurry of activity on social media and, having been alerted to the unintentional reference to West, a spokesman for the club revealed they were likely to hold talks with Gilbert Rose to “come up with different arrangement of words”.
Article source: https://www.huffingtonpost.co.uk/entry/southend-united-names-stand-serial-killer-rose-west_uk_62ea9abee4b0da5ec0f0b9c8