This Is What It’s Like To Be Targeted By Baby Ads After Miscarriage Or IVF Struggles

Targeted advertising works by allowing businesses to direct their sponsored posts towards a specific demographic. Facebook (which also owns Instagram), enables brands to target their ads to users based on gender, age, location, hobbies or behaviour. This latter criteria refers to your browsing history and habits, including websites you’ve searched for and accessed, newsletter signups and app downloads.