A lawyer for Trump said during the hearing last month that Trump’s attorneys “don’t want to acknowledge that the brand has or has not suffered any injury,” and are “not pursuing that as part of our damages,” concluding, “It is simply the reputational injury to the President, full stop.”
Article source: https://www.huffingtonpost.co.uk/entry/trumps-bbc-lawsuit-backfires-after-corporation-requests-his-financial-records_uk_6a77014ee4b06ed706821691