Lambie said: “It’s just a feeling, but I think customers are becoming slightly jaded by the complexity of their cups, and might opt for something that better reflects the terroir and coffee as a natural product, and we’ll see a shift towards a really good, washed coffee, without the wacky processes and crazy ferments.
Article source: https://www.huffingtonpost.co.uk/entry/coffee-trends-2023_uk_63a5827ae4b0d6f0b9ecbbfa